10 Best Tools For Affiliate Websites

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Affiliate marketing has been booming for the past two decades and is expected to grow even more in the future.

According to statistics, the global affiliate market is expected to reach $27.78 billion by 2027.

And while the affiliate marketing industry is quite clearly a lucrative investment, it isn’t that easy to get right.

Affiliate marketing is done in all walks of life. The more popular and feasible way of becoming an affiliate is by building a website. And if you’re thinking about building an affiliate website, there are some essentials you should never miss.

Luckily, there are many useful tools out there that can help you build a successful affiliate website. Getting to know these tools and incorporating them into your website and affiliate marketing strategy is the first step towards a profitable campaign.

We’ve compiled a list of some essential tools for affiliate websites that can help you in every aspect of affiliate marketing. Here are the 10 best tools for affiliate websites.

1. WordPress

WordPress is a well-known content management system and website builder that makes up 8.8% of the websites on the Internet, according to a report by WebsiteBuilderExpert.

Being one of the easiest and most versatile website builders, WordPress allows for many easy integrations, making it a great choice for beginners as well as advanced website builders.

Most importantly, WordPress is considered the best content management system for e-commerce websites, which are the main focus of affiliate websites as well.

That makes WordPress one of the best options for building an affiliate website.

How To Use WordPress For Your Affiliate Website?

As a website builder, WordPress has all the essential tools you need to build a nice-looking and functional website.

  • Since it is a big name, many e-commerce websites offer plugins for WordPress websites for affiliates, which means setting up a store or ads is very easy with WordPress.
  • With over 20,000 templates, you can easily find an interesting design for your website.
  • WordPress also provides hosting, making it an all-in-one package.
  • For e-commerce websites, WordPress has a plugin called Woocommerce, which covers all your needs to build an awesome online store.

2. Google Ads

Google Ads is a popular online advertising platform that places ads on Google Search and on websites.

Google Ads has been a popular option for website owners because of the total market share that Google encompasses. With a market share of over 61.5%, according to a report by Statista, Google is the leading search engine.

As such, it is only natural to want to advertise on the most visited website in the world. To gain as much exposure as you can, Google is the best option for advertisers.

And that makes Google Ads a very helpful tool for affiliate websites. With an average click-through rate of 3 to 5%, Google Ads is a huge source of revenue for its parent company, Alphabet Inc.

How Can Google Ads Help Your Affiliate Website?

If you’ve ever noticed sponsored searches at the top of a result page, that’s because of Google Ads.

  • When setting up Google Ads, you can choose whether to pay per click, per engagement, or per mile, in which case you pay for 1000 ad impressions. Depending on the kind of product you’re advertising, you can choose one of the three options.
  • Since Google Ads works with a bidding system, you’re going to have to select the maximum amount you’ll pay for a click. If Google decides your bid is lower, your website won’t show up.
  • That’s why, to get the most out of Google Ads, you should do keyword research and optimise your strategy.
  • Google Ads is an effective way to run ads, but you’ll need to do your research before setting up an ad. Otherwise, you’ll just be washing your money down the drain.

3. Meta Business Suite

If you’re leaning towards social media marketing to get some direct traffic, you’ll likely head over to Facebook. Good for you, Facebook has a complete suite of tools for businesses that want to advertise through this social media platform.

Meta Business Suite lets you plan your content and helps you with all the insights needed to optimise your content based on time, engagement, and follower activity.

You can also boost your posts and run ads on Facebook, all the while keeping track of your audience and performance.

Meta Business Suite is a great place to manage your Facebook and Instagram social media campaigns.

You can also interact with customers and prospects to answer their queries.

How Does The Meta Business Suite Benefit Your Affiliate Website?

  • Running ads on Facebook or simply linking your posts to your website is a great way to help your affiliate website.
  • To run a successful ad creative on Facebook, you’ll want to know your audience.
  • Facebook is a great way to drive people to your website. With Meta Business Suite, you can manage all your content, see your most popular posts, schedule posts at the best times, and gain valuable insights about your audience.
  • You can directly sell your services and products through Meta Business Suite. And if you find Google Ads to be a bit more expensive, your next best option is definitely Facebook Ads. Meta Business Suite can help you effectively manage those.

4. Ahrefs and Semrush

This is where all your research comes in. Ahrefs and Semrush are two of the leading SEO tools in the industry that cover everything in your SEO strategy.

As mentioned before, to get the best results out of your ads, you’re going to have to choose the right keywords. This is also true for your website. If you aren’t jumping into running ads, you’ll want your website to rank as high as possible.

You can make this possible by using Ahrefs or Semrush. While in most cases, web builders go for one or the other tool, in some cases, you might want to use both tools.

Semrush is all-round awesome for keyword optimisation. Ahrefs is the best tool for link building.

Depending on your needs and scope, you can choose one or both of these tools and optimise your affiliate website to organically do better on search engines.

How Can Ahrefs And Semrush Help Your Affiliate Website?

With so much competition in the affiliate marketing industry, you want to capture as many people as you can.

  • The first step to making that possible is being seen by as many people as possible and for as many search queries as possible. Optimising your affiliate website for search engines is a basic step.
  • Both Semrush and Ahrefs help you mine keywords based on their difficulty, intent, competition, and a number of other factors.
  • They also let you analyse different domains, their backlinks, history, authority, and other factors that matter when search engines rank a website.
  • While both of the tools can be used interchangeably, there has been a debate when it comes to deciding which tool is better.

In our case, we recommend you check out both tools on your own and decide which one is a better fit. Regardless of which one you end up choosing, you won’t end up regretting it.

5. Google Analytics

Google Analytics is a web analytics tool, another service offered by Google. Google Analytics helps you analyse the performance of your website. Keeping a check on your traffic can help you understand your user base.

As an affiliate website, you want to understand and know your audience’s preferences. Google Analytics is the tool to do just that. It helps you keep an eye on direct traffic and organic traffic as well. This way, you can see if your social media campaign is doing better.

What you want is a balance of both direct and organic traffic. Your organic traffic should be more than direct traffic.

By noticing these patterns, you can identify the issues and resolve them to drive more traffic and increase user engagement.

How Can Google Analytics Help Your Affiliate Website?

For an affiliate website, there’s no point in receiving traffic if you aren’t seeing any conversions. Luckily, you can identify potential issues with Google Analytics.

  • With Google Analytics, you can monitor the number of total users, new users, events (clicks or other engagement) on your website, the demography of your user base, and a lot more.
  • Google Analytics also gives insights and recommendations to improve your business.
  • With Google Analytics Report, you can generate leads, drive online sales, raise brand awareness, and monitor what your users prefer.
  • For valuable insights, you can run explorations. If you’re using any advertising service, you can monitor those too. With a detailed graphical representation of conversion paths and model comparisons, you can optimise your advertising campaigns too.

6. HubSpot Email Marketing

HubSpot takes the spotlight when it comes to effective email marketing. Emails form a crucial part of businesses and marketing. Every affiliate website needs to establish connections and manage them effectively to keep growing.

If you’re considering email marketing, you’re likely going to need an effective way to manage things. HubSpot email marketing has all the right tools to make that possible.

You can not only optimise your emails to do better with your potential prospects, but you can also do A/B testing and monitor the performance of each and every one of your emails.

How Does HubSpot Email Marketing Help Affiliate Websites?

HubSpot is at the forefront of marketing for a good reason.

  • With its email marketing services, you get access to many captivating templates that you can curate according to your needs.
  • You can schedule your emails so they reach their destination at the optimal time, regardless of the time zone.
  • Personalising your emails by using relevant information from the receiver’s contact information can help you increase your click-through rate. Hubspot email marketing helps ease this process.
  • To customise a template, you can use HubSpot’s drag-and-drop editor to easily create a design that sits right with your theme and idea.

7. AdEspresso

If you’re stepping into the territory of ads and want to get the best out of them, you would probably want a single platform where you can optimise all of your ads, whether they’re on Google or Facebook. AdEspresso can help you do that.

With AdEspresso, you can manage all your ads, which includes creating, analysing, and testing different types of ads.

Where affiliate websites are concerned, if you win at ads, you’re winning at a huge part of affiliate marketing. Creating ads that catch users and drive people to interact is key to building a successful affiliate website. And while the entire ad campaign can be overwhelming, AdEspresso plays an awesome role in helping you manage and learn more.

How Does AdEspresso Help Affiliate Websites?

  • AdEspresso helps you create and manage Facebook, Instagram, and Google Ads, bringing all your ad management in one place.
  • You can run a thorough analysis of your ads to figure out the best options and monitor which types of ads perform better.
  • AdEspresso lets you collaborate with your clients, making it especially effective for affiliate websites.
  • You can learn about new methods and tips through AdEspresso and continue to improve your advertising strategy.

8. AffJet

Affiliate marketing means expanding your network as much as you can. But expansion comes with one or two troubles that you’ll need to root out as quickly as you can to prevent any backfire.

AffJet is the best tool to manage your affiliate network, seeding out lifeless links and making sure you aren’t missing out on any opportunities.

If you’ve expanded your affiliate network enough that it’s starting to be tedious to keep track of all of them, you’ll be glad to know that you can bring all your affiliate networks to one platform, and that’s your AffJet dashboard.

How Does AffJet Help Affiliate Websites?

  • AffJet combines all your affiliate networks and brings them all to one place, making tracking and analysis a lot easier.
  • AffJet has tools for affiliate websites to help them keep track of their most profitable connections and identify underperformers, so you can take your campaign up a notch and optimise your strategy.
  • You can filter data, share, save, and edit reports, improve performance, and streamline your affiliate income reporting.

9. Hootsuite

Hootsuite is another social media management platform that might prove to be a better option for you if you are marketing on a lot of social media platforms.

With Hootsuite, you can manage Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok, and Pinterest.

Hootsuite lends support for content planning, creation, and management. And by analysing the performance of your content, you can come up with the best strategies to improve your social media marketing and increase ROI.

How Can Hootsuite Help Your Affiliate Website?

Hootsuite has a lot of tools that cover pretty much all aspects of social media marketing.

  • You can schedule your content across different platforms at the best times so that you get maximum engagement.
  • You can keep track of what people are talking about and what they are saying about you or a brand that you’re an affiliate of. This way, you can get an idea of what people want to see and how you should curate your content.
  • You can also get the help of an AI content creator if you aren’t sure what to go for.
  • With social media analytics and engagement tools, you can optimise interaction and never miss out on any crucial data.
  • You can also manage social media ads with Hootsuite.

10. Google Search Console

Google Search Console is another useful tool by Google that is used to check the website status as it appears on Google. It is a widely used tool by webmasters as it provides valuable data that helps improve websites rankings.

It’s a huge win for affiliate websites if they show up on the first page of Google SERP without paying for ads. And while there is no plain-sailing way to achieve top rankings that works for every website, there are certain things that can help your affiliate website.

The Google Search Console gives you data about these things. And whenever a problem arises anywhere on your website, Console will notify you about it.

You can’t keep an eye on every corner of your website, but Google Search Console can.

How Does Google Search Console Help Affiliate Websites?

While Google Search Console helps every website, affiliate or not, some of its features can be especially beneficial for affiliate websites.

  • Affiliate websites use structured data to improve search results. These structured data can have issues, in which case they are rendered useless and don’t show up in searches. To identify exactly where the problem is, Google Search Console can help.
  • Google Search Console shows your top linked pages, letting you see where you’re getting a considerable chunk of your traffic from.
  • Other analysis you can carry out through Google Search Console includes mobile usability, core web vitals, page experience, etc.
  • You can also keep an eye on any security issues that may arise on your website.


While there’s a long list of incredible tools you can use to help your affiliate website, we’ve listed all the ones that can help you complete your affiliate marketing campaign. You might want to look for alternatives in some cases, depending on your scope, budget, and needs.

Affiliate marketing is a vast subject, and there are many ways to improve your strategy. Some strategies that may have worked a decade ago are no longer beneficial. In fact, many underhanded tricks end up hurting your website.

Whether you’re just starting out or have had an affiliate website for some time, you should always look for trustworthy tools to automate processes and save your time while driving better results.



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